Dog Owner Spends $6M to thank his Vet for saving his dogs life on Super Bowl Ad

February 02, 2020 by Tamara Coleman

CEO David MacNeil spent 6 million-dollars on a  Super Bowl Ad to thank his vet for saving his dog Scouts life!

When the University of Wisconsin-Madison’s veterinary school saved Scout’s life, owner David MacNeil thanked them in a major way by buying a 30-second commercial, funded by his company WeatherTech. The commercial features the 7-year-old golden retriever Scout at UW-Madison with the pet doctors who saved his life. 

“Hi, I’m Scout and I’m a lucky dog,” a voiceover says in the ad. “And it’s not just because I found a cool stick … it’s that I’m a cancer survivor, had a tumor on my heart and only a 1 percent chance of survival. Their research has the potential to save millions of pets. Pets make a difference in your life. You can make a difference in theirs.”


According to a university statement, MacNeil lost three previous dogs to cancer before an ultrasound found a tumor on Scout’s heart. After receiving treatment at UW over the summer, however, Scout’s tumor shrank by 78 percent and is virtually undetectable.

At the end of the ad, viewers are encouraged to donate to the university’s cancer research efforts.